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The purpose of an informative essay is to educate others on a certain topic. Below, you'll find two informative essay introduction examples to help you.

The environment around has a part to play but in the end its only we who decide to take or leave the opportunity. Success or failure of a business is determined more by attitude than by aptitude. It's not very easy to maintain positive attitude every time but it is essential to keep ourselves on track so that we get the best results from everything we do, every decision we make.

A simple way to understand the effect of attitude is to A good point that I believe needs to be made is that the people that were interviewed even though they were imprisoned they were just children. The difference that this fact makes is that their memories, experiences, and attitudes are different from those of there parents. There were roughly one hundred and twenty thousand Japanese Americans who were interned during world war two.

This was done shortly after the bombing of Pearl Harbor. To me this act is both understandable and horrid. There are many factors that play key roles in why what the internment of the Japanese happened. First and foremost I believe stereo types and prejudice were leading causes. For example it is safe to say that after the bombing of Pearl Harbor not many Americans were fond of the Japanese, this is the prejudice.

Another main factor is that it is naturally easy to discriminate against those who look different. For myself I believe that no matter what trials of Discuss two or more theories of the formation of romantic relationships.

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If the presence of an individual leads to a positive outcome, they will be perceived as more attractive. We are thus more likely to repeat these behaviours towards that individual, leading to the formation of a relationship. People who are associated with these positive events acquire positive value, increasing our attraction to them. The rating was highest when the participant was highly evaluated i. The same study also supported the role of indirect reinforcement association with positive events. Participants of the study had to rate an onlooker as well as an experimenter.

The onlooker was also more highly rated when the participant had been positively evaluated by the These small amounts add up to a whole attitude toward the object. Attitude Survey The subject of unemployment has become one of great debate over the last decade. There are many people out of work Bureau of Labor Statistics , and more businesses closing their doors, permanently, every day. The purpose of this survey is to query the general public about their opinions on unemployment. The survey covers such questions as; is unemployment as bad as the media would have us believe, and is unemployment rates rising or falling.

The most popular scale for attitude survey is the Lickert method Hogan, p. The Lickert method is the scale found on the customer survey cards at local fast food restaurants such as Hardees and at some specialty stores like Krispy Kreme. The scale is a five point system using completely agree, agree, neither agree nor disagree, disagree and completely disagree.

Attitudes and Attitude Change Research Paper

The first step in generating the unemployment People can also be conflicted or ambivalent toward an object, meaning that they simultaneously possess both positive and negative attitudes toward the item in question. First person who came to my mind with a really positive attitude is my cousin Navin Yadav. He has aura around him that makes one feel happy and energetic, so I decided to interview him. Questions I asked him are:- ME:- What is the worst thing that ever happened to you when you were in junior high or high school in these areas: work, relationships, family, school, sports, or other extracurricular activities?

How did you feel about it and how did you deal with it? Navin: - I have problem in remembering thing, my memory betrays me most of the time. This problem mad me bad in studies and more over I was really good at sports, especially cricket. I used to score badly but never felt bad because all I loved was cricket.

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I felt heartbroken that day and just wanted to do nothing. As the year passed I scored well in studies but was never happy about it.

Attitudes Research Paper

This construct is related to attitude strength—it refers to how easily the attitude is brought to mind. How would you describe your attitude toward capital punishment?

UGC NET PAPER -1 Research Aptitude- CHAPTER-1 What is Research,type of research by Choudhary

If you answer that question immediately, your attitude is highly accessible. If you are slow to respond, your attitude is less accessible.


Research has shown that highly accessible attitudes are better predictors of behavior than those that are less accessible e. Even when attitudes are specific, strong, and highly accessible, they do not always predict behavior because the link between attitudes and behavior is not a direct one. Martin Fishbein and Icek Ajzen developed the theory of reasoned action to help explain the attitude-behavior relationship.

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Ajzen later updated this theory and renamed it the theory of planned behavior. Behavioral intention is determined by three things: attitude toward the behavior, subjective norms, and perceived behavioral control. Attitudes do not directly influence behavior. Instead, attitudes influence behavioral intention.

The researchers approached young people and asked them to complete a questionnaire that measured a their attitude toward Ecstasy, b subjective norms i. After two months, the researchers contacted these same people and asked whether they had taken Ecstasy.


The results closely matched predictions derived from the theory of planned behavior. Attitude, subjective norms, and perceived behavioral control all predicted behavioral intention. Social psychologists have spent years studying persuasion—the process by which attitudes are changed. Much of the research has focused on message-based persuasion, which occurs when people change their attitudes after being exposed to a message such as an essay, speech, or magazine advertisement advocating a particular position.

People are generally more persuaded by expert sources than by nonexpert sources, even if they make the same arguments e. People are also more influenced by physically attractive sources e. For example, people are more persuaded by messages that do not seem to be designed to influence them e. Recipients who are distracted are more easily influenced than people who are not e. However, people who are forewarned about a persuasion attempt are sometimes less likely to change their attitudes e. Early theories assumed that attitude change was a thoughtful process.

Quality in research as ''taking an attitude of inquiry''

They maintained that people carefully considered the arguments presented in a persuasive message. Contemporary theories, on the other hand, assume that people do not have to consider carefully the arguments in order for their attitudes to change. For example, people may adopt the position advocated in a persuasive message because the source is a trusted expert or simply because they are in a good mood. Two of the most popular contemporary theories of persuasion are the elaboration likelihood model ELM and the heuristic-systematic model HSM.

These two theories suggest that some processes of attitude change require a great deal of cognitive effort, whereas other processes require relatively little mental effort. These theories also specify when attitudes are likely to be changed by high-effort or low-effort processes and the consequences of such processes. The ELM further assumes that people will think carefully about a persuasive message only when they are sufficiently motivated and able to do so.

Consider all of the commercials to which television viewers are exposed. Do they think hard about all of the information in these commercials? Probably not. According to the ELM, people will pay close attention to a commercial when they have the motivation e. The central route involves carefully thinking about the arguments presented in a persuasive message.

The peripheral route is less effortful. It occurs when people rely on simple cues to judge the merits of the message. Imagine that you need to buy a car. You see a television commercial in which a famous actor shares several reasons why he loves his new Ford Mustang. If you decide to buy the car simply because you like the actor, you are following the peripheral route. In short, attitude change can result from careful consideration of the information provided in a persuasive message central route , or it can result from little or no thought about the information provided peripheral route.

What determines whether a person will follow the central or peripheral route to persuasion?

According the ELM, elaboration likelihood determines the route. The elaboration likelihood is said to be high when people have the motivation and ability to process the persuasive message.